Category Archives: News & thinking

News and thinking about digital democracy

Top UK #localgov jobs – July 2017

It’s time for the monthly round-up of great digital, strategic and engagement jobs from the UK local government sector. Here are our top picks for the month of July.

Deputy Director, Regional Transport Strategies
Department for Transport: London
Closing date: 10/07/17

Community Engagement Officer
Woking Borough Council
Closing date: 10/07/17

Volunteer Coordinator
Surrey County Council
Closing date: 17/07/17

Assistant Planner (Planning Policy)
South Bucks District Council
Closing date: 23/07/17

Voluntary Sector Network Coordinator (Children & Young People)
Bath & North East Somerset Council
Closing date: 07/07/17

Environmental Health Officer/Senior Technical Officer
Reading Borough Council
Closing date: 09/07/17

Head of Information and Communications Technology
London Borough of Hillingdon
Closing date: 17/07/17

Planning Officer
Hastings Borough Council
Closing date: 10/07/17

Head of Operations – Regeneration, Planning and Housing Directorate
London Borough of Hammersmith & Fulham
Closing date: 24/07/17

Planning Policy Officer
Royal Borough of Windsor and Maidenhead
Closing date: 16/07/17

‘Well-designed democracy’ – event round-up

Last Tuesday morning (June 27th) marked the first in our series of Practical Democracy Project events – kicking off with a focus on ‘well-designed democracy’.

If you couldn’t make it along on the day, this right here is a quick round-up, including links to all the slides/talks from our speakers. And we’re planning more events in the series so there’ll doubtless be other opportunities to talk digital democracy with roomfuls of interesting people.

Well-designed democracy event at Newspeak House

These events are designed to get people talking about the interaction between technology and government, with a particular emphasis on the stuff that actually makes a difference to effective public participation in decision-making.

This one was at Newspeak House in Bethnal Green (a fascinating thing in itself – it’s a dedicated ‘community space for political technologists’). And it was a great crowd that turned up: a really interesting mix of civil servants, service designers, techy start-up types, local gov staff – all sorts.

After a slightly mad dash to grab the promised breakfast and some excellently buzzy conversations over coffee and croissants, the talks got underway.


First up was Temi Ogunye from Citizens Advice.

Temi was presenting findings from a piece of Citizens Advice research called ‘Going with the grain: why democracy needs to fit with modern life’. It was grounded in concern for the practical, everyday things that can make it harder for people to get involved in politics – often disproportionately across different groups.

I was delighted – but not surprised – to hear that one of the main findings was that in the UK, in general, people want to take part – but there are a load of barriers that prevent them participating as much as they would like to.

It’s one of the core tenets of Delib, one of the main reasons we exist: that if you make it easier for people to get involved in the decisions that affect them, they will take up the opportunity – and that makes those decisions, and democracy, better.

Temi gave a host of great examples/findings. I was particularly struck by his observation about financial security as one such barrier to participation. He talked about how it is often harder for less affluent people to get involved in government decisions – even though they may often be those most drastically affected by policy changes. He hypothesised that this might be a simple issue of ‘headspace’: if you’re worried about making ends meet, it’s tough to find the time for what feels like the ‘luxury’ of political engagement.

Have a look at Temi’s slides

Or check out the full ‘Going with the grain’ report


Then we heard from Involve’s Sarah Allan.

Sarah made a fantastically clear and compelling case for the benefits of involving people in decision-making (perhaps not surprising given that she’s the Engagement Lead for an organisation literally called Involve).

She then shared a bunch of great practical/at-the-coalface stories from her work with Involve (my half-remembering of the details won’t do them justice – check out the full deck instead).

I particularly enjoyed her report of the ‘IWOOT’ phenomenon – where someone will ring up from an organisation wanting to do some public engagement and say ‘we saw this fantastic exercise from so-and-so. We want to do one of those, too!’. As Sarah explained, whilst the enthusiasm is laudable, that’s not really the best way to settle on a participatory process.

Instead, she argued for approaching involvement as a design challenge. This is something we’re forever banging on about: good engagement is about finding what’s appropriate to the decision/situation and effective for the people who need to be involved – and what works for one situation often won’t be the right fit for another.

Download Sarah’s slides (PDF)


Next up was Dr Michael Hallsworth from the Behavioural Insights Team.

He rapidly shared an amazing wealth of stats, stories and insights – all around a common theme of how ‘small things can make a big impact’. Again, these were fantastically detailed and thoroughly-researched case studies: the Behavioural Insights Team run lots of real-world control tests to get measurable evidence on changes that make a difference to people’s actions. Have a look at the detail for yourself in Michael’s slides.

And it’s a point that definitely bears repeating: small things that remove ‘friction’ from the process of participating can end up making a massive difference to people’s involvement. (It also reminded me of some of the stats we heard from BEIS at one of our Citizen Space user groups – about going from a 7% to a 25% completion rate on online consultations). The more people come to appreciate and get accustomed to this design-led approach to policy and participation (design in its truest sense – not just ‘making things pretty’ but elegantly crafted and perfectly suited to their purpose), the better.

Download Michael’s slides (PDF)


And wrapping up the morning was Glyn Britton of ad agency KBS Albion.

Glyn gave a really eye-opening account of the creation of GiffGaff – ‘the UK’s first democratic brand’ (in that user participation was central to its business model and how decisions were made).

The whole story was packed with great examples of learning the value of testing and iteration, user feedback, community interaction and designing decisions around the people they affect – as Glyn put it, ‘in the wild’. (For example, the fact that they extensively tested incentives for people getting their friends to switch to GiffGaff: apparently, straight-up cash was by far the most effective [no great surprises there, perhaps] – but there was no major difference in the amount of cash offered. £5, £10, £20: the response rate was the same. So it seemed to be more about the sense of fairness/getting something back/not being exploited, rather than just a money grab.)

Whilst there are obviously differences between the world of government and private business, especially when it comes to ‘rewards’ for participation, I think there’s a lot of overlap in the process of learning to function in a more emergent, iterative, responsive way – especially online. It was great to hear some of those parallel challenges and opportunities from a fresh perspective.

Read the transcript of Glyn’s talk


There was one other thing that Glyn said that stuck with me, just near the end of his talk (and he was the last to speak, remember). Namely, that he felt ‘a bit of a fraud’ and ‘inexpert’, giving thoughts on designing democracy in a room full of people who are specialists in exactly that. While I think that’s far too modest of him, he was right to remark on the room. Here was a whole group of people who are passionate and knowledgeable about how to make it easier for government and citizens to connect with each other online. In fact, a good number of them work in government and are paid to think about this stuff as their actual job. That certainly has not always been the case and it’s surely something to celebrate.

As Tom Steinberg argued recently, this stuff – this user-led, design-based approach to public involvement – is (finally, thankfully) becoming established, mainstream, the norm. It’s an idea that can’t be put back in the bottle. And that is excellent news: the more it becomes embedded, the more it will genuinely improve democratic involvement. And we hope we can continue to grow the conversation, refine the practice and keep making public participation better and better.

Well-designed democracy sign (in the rain)

A Digital Engagement Company That Has People at its Core… Meet Delib

In our birthplace of the UK, Delib is a company name that many people know well. Our commitment to developing, enhancing and championing community engagement practices is evident. And through our digital engagement tools – Dialogue, Budget Simulator and Citizen Space we provide accessibility for communities to provide feedback, voice decisions and ask questions of Government, departments and organisations.

Delib’s commitment to championing their clients and their innovation is well known, and this ethos has most definitely spread to Australia and New Zealand.

For our readers who may not know the name Delib – it was founded in 2001 in the UK by three Bristol University friends who were asked by the government of the day for their thoughts on how young people could become more engaged with democracy. From this, presentations to the Hansard Society, a series of highly successful digital democracy games for school-aged children and a series of serious and not-so-serious online videos were made.

Then a man called Barack Obama phoned.

Well, one of his “people” really!

As he commenced his presidency, Obama was interested in how he could use a digital tool like Dialogue to engage with the American public, and for the first time in that government’s history- open up a digital space for people to participate in democracy.

The biggest “buzz” we get at Delib is when our clients utilise our digital tools and then spark their own innovations to enhance their interactions and engagement with their communities.

In Australia and New Zealand, our clients may not include the President of The United States but they are digitally breaking ground and transforming the online engagement space, and boy do we love it.

Clients like Metro North Health in Queensland are re-shaping their internal communication practices to create their own Super-User Groups to collectively get the most out of Citizen Space.

They are also taking digital engagement to their stakeholders, having face-to-face conversations, and then utilising the collected data to shape the way oral health is delivered to those who face significant health and wellness challenges.

And across the Tasman, Hamilton City Council is using Citizen Space to transform the way they interact with their residents. The accessibility of Citizen Space has ensured a record number of stakeholders have participated for the first time in an engagement program.

When our clients are shaping our own work through their feedback, ideas and influence- we can’t help but celebrate them.  We look forward to introducing more of our clients to you with the aim of creating even more ideas, discussion and conversations with us, with your communities and within your own workplaces.

We can’t wait to share.

But more importantly- we look forward to listening.

The Next Generation of Engagement

When the opportunity arose to be involved with and contribute to the Next Generation Engagement Project out of the University of Melbourne, we just had to say yes. When Project Director Kirsty O’Connell tells me that almost $20 billion in largely tax-payer funded infrastructure projects have been delayed, cancelled or completed and then mothballed over the past decade in Australia, then Delib wants to meet this challenge and be involved.

For a long time, there’s been a need in Australia for multiple disciplines who engage with their stakeholders to contribute in one place and to one strategy. And the Next Generation Project is providing that opportunity. With Dr Sara Bice and Project Director Kirsty O’Connell steering this project, and the industry support evident by the sponsors and partners the project has already attracted, it’s clear the industry at large believes the time is right to have a constructive conversation about the future of engagement in the industry.

It is bringing together various entities and organisations who may not have been able to coordinate a project of this scale and calibre. This project is starting and capturing a meaningful conversation that we are really happy to be a part of.

Dialogue is being used by the Next Generation Project team to identify various challenges and pressure points. Dialogue is allowing participants to contribute from anywhere, in whatever way they choose: providing feedback, commenting, asking questions or simply sharing on their social media. Meaningful contributions can be shared no matter the participants field of expertise and level of knowledge.

Throughout the Next Generation Project, Dialogue will be used in the digital space as the community meeting “butcher’s paper” – the feedback is visual and respondents can see their ideas and thoughts contributing to solutions and answers. It allows ideas identified in the room during discussion to be visible to the entire community immediately. And in turn it allows ideas from outside the room to be discussed face-to-face.

This is an opportunity for the collective to come together regardless of location, industry experience, profession or level of involvement in infrastructure projects.

It’s an opportunity to identify the issues that currently challenge us and provide feedback and commentary for other ideas. All of this is being done with the collective goal of improving the outcomes for all in the infrastructure industry.

I am personally looking forward to highlighting the opportunity and reward that the digital space provides for an engagement project of this scale in Australia and the learnings that arise for the international infrastructure community.

Designing for participation: some reading ahead of our Practical Democracy Project event

In just a few weeks’ time, we’ll be running our Practical Democracy Project event. We’ll be at Newspeak House in London on 27th June looking at the part design can play in increasing public participation in democracy.

To help you get the most from the day, here’s a bit of a starter ‘reading list’ – featuring a random little selection of just a few of the books and articles that we’ve found helpful, or have stimulated and/or shaped our thinking over the years:

What would be on your list?

And, if this is your kind of thing, (free!) tickets are available now: https://www.eventbrite.co.uk/e/the-practical-democracy-project-tickets-34110722088

Hope to see you in London on 27th June!

Budget Simulator – now officially in 3 distinct editions (perfect for any occasion)

Budget Simulator is used by all sorts of government organisations, all over the world, to get insight into people’s priorities when they’re facing difficult decisions. No two decisions are exactly alike: sometimes, it’s about setting a budget to hit a fixed savings target. Sometimes, it’s about seeing where people make the trade-offs between tax and service level. Sometimes, it’s about getting a broad sense of people’s preferences when any resource (time, effort etc) is contested.

A simulator is supposed to be just that – a simulation, an accurate representation of the decision under consideration. So, to better support the different kinds of decisions Budget Simulator can, well, simulate, we’ve just formalised 3 main editions of the tool. So now it’s even easier to choose the configuration that suits your situation.

The three editions are:

Total budget

Screenshot of total budget edition of Budget Simulator

Users are presented with your total budget; they adjust spending in key areas until they’re happy with the overall balance of allocations.

Great for visualising your organisation’s spending, showing the scale of a budget challenge and giving people ‘the big picture’.

Personal bill/rates

Screenshot of rates edition of Budget Simulator

Users are shown a budget expressed as a personalised bill or tax rate – tailored to their situation. They adjust spending and see how these changes will directly affect their payments.

Great for helping people to understand the effect of choices on their own pocket.

Points allocation

Screenshot of points edition of Budget Simulator

Perhaps you want to understand people’s priorities in a way that doesn’t directly correspond to a financial figure. In this version, users are given a number of abstract points, which they can assign to their preferred areas.

Great for exploring the trade-offs between any set of options – budgetary or otherwise.

You can see some examples of how people have used Budget Simulator in different ways in our collection of customer stories.

And if you’re interested in using Budget Simulator yourself, or just want to find out a bit more about it, you can always drop us a line.

Citizen Space release announcement v3.1.15

We’ve just released our latest Citizen Space update. As with most of these smaller milestones, this one focuses on incremental improvements to the platform – a handful of ways we’ve identified to make it faster and smoother to use. Specifically:

  • Big downloads: sometimes, you’ll want to download a set of responses that includes files uploaded by respondents. This can make for some pretty hefty zip files – but we’ve improved the way these large files are handled so these downloads should now run noticeably quicker.
  • Security update: we’ve added in new protections against Cross-Site Request Forgery (CSRF) attacks.
  • Minor fixes: you can now reliably download response files even if a respondent uses a special character in the title (&, ! etc). And we ironed out a sporadic glitch in the ‘Skip to main content’ accessibility link (we found some odd edge cases where it would take you to a different page).

v3.1.15 rolls out today to all Citizen Space customers. If you have any questions about the new release, you can always get in touch.

Tips and advice

18 (!) lessons from our first two user groups of the year

In the past couple of months, we’ve had Citizen Space user groups in Edinburgh and Belfast. As always, we hear a heap of useful things from our customers sharing their experiences at these events. Check out our round-ups of the respective days:

A full meeting room at the Citizen Space user group in Belfast

Skip Logic: a quick start guide

Do you ever use skip logic in your surveys? It’s one of those things that can be daunting if you’re not familiar with it, but is incredibly useful once you are. If you’re not sure where to start, or want to help train up colleagues, our quick guide could be useful. There’s also a bunch of more detailed instructions for setting up skip logic surveys in Citizen Space on our knowledge base.

A little help?

We’re looking for outcomes…

We’re currently undertaking some research into consultation outcomes – how organisations track and report on their findings; what, if anything, happens differently as a result; how input shapes decisions, that kind of thing. So:

  • Do you have any success stories – a time when you felt a consultation went really well?
  • Do you have any examples of when consulting has driven positive change and/or delivered better services?

If you’ve got any stories along those lines that you’d be happy to share, please do get in touch with us. Thanks!

All aboard

Welcome to our new customers!

Our latest Citizen Space customers include Nottinghamshire County Council and Torfaen County Borough Council  – a warm welcome to them. And remember: you can search through all consultations running on Citizen Space via the Aggregator.

We’re hiring: outbound comms

We need some comms help. We’ve got a lot of things we want to say and a lot of people to whom we want to say them. There’s way more ‘saying interesting things to the right people’ to do than we can manage with our current capacity (we’re a small team, about 20 in total). So we’re looking for a full-time content writer/researcher/reporter to join us and do a whole bunch of high quality, proactive communicating.

This is first and foremost a new business/sales role. We’re expanding our efforts to grow our customer base and you’ll be working closely with our sales team. Your primary responsibility will be to increase the number of people interested in us and our products, and to increase the level of that interest.

About you

There are three key things we need from someone to excel at this role:
  • exceptional at being articulate. You need to turn thoughts, facts, opinions and information into engaging content – quickly, repeatedly, with a good understanding of your audience and subject matter, to a consistently high standard, without a load of prompting or hand-holding.We get that digital democracy is quite a specific niche; we don’t expect you to know it inside-out before you apply and we will bring you up to speed but some interest in politics, civic society, democratic participation etc – and, more importantly, a capacity to learn fast – is pretty key.The exact form of the content will be up to you: it might include images, graphics and video but it will always include words, so we’re looking for an excellent writer.
  • relentlessly ‘outward-focused‘. You must be keen to engage with the outside world, happy making noise in public, energised by looking for new people to talk to. This job isn’t about refining internal company strategy or quietly working through a backlog of essays that need writing. It’s all about getting to know people in our network and market, understanding what they’d enjoy hearing from us and taking the initiative to bring those two things together. You need to get a buzz from getting stuff out into the world, seeing people share it and talking about us more and more.
  • sufficiently organised and driven to actually make it happen. This job isn’t about writing a certain number of words or researching a certain market segment and then handing the result on to someone else to do something with. Lots of the initiative and responsibility will rest directly with you. You’ll be researching material, writing thoughtful stuff about it and disseminating it to interested people yourself. So you need to be good at things like scheduling and contact management as well as ideas and words.
Beyond that, there are many possible ‘nice to have’ qualities: team player, nifty with statistical analysis, GSOH, frequent cake-baker etc etc. But if you can do this job, you can figure out things about yourself that add value and sell them to us in your application.

About the job

This is essentially a content production and dissemination role. Your primary responsibility will be conceiving, making and sharing interesting material, to build our presence, profile and influence and, above all, to provide our audiences with good service – stuff that makes their lives easier, helps them do their jobs better and ultimately improves civic society.
Specifically, your regular work will include things like:
  • Content research, news monitoring, regularly reading relevant books/studies/articles etc
  • Identifying and participating in relevant events
  • Planning content and contact campaigns
  • Producing timely thought pieces
  • Arranging interviews/content contributions from relevant experts/leaders in our field
  • Writing customer stories/case studies of our work in action
  • Producing documents, landing pages and other supporting material for new business campaigns
  • Producing a regular newsletter and other recurring email activity
  • Reviewing effectiveness of content, monitoring analytics
Our office is a professional-yet-relaxed open plan environment. We’re a small, smart, hard-working team and you’ll be working closely with our senior sales consultant, our team of account and territory managers and our marketers.
Exact salary depends on experience but it’ll likely be somewhere in the region of £23k-£27k.
If this sounds good to you, please get in touch. Send us a cover letter (to Jayne@delib.net) and your CV. We’re more interested in covering letters than in CVs. If we like the look of yours, we’ll get you in for a standard hiring interview.
We follow the HMG Baseline Personnel Security Standard and you will therefore need to satisfy basic eligibility criteria/certain conditions of employment (e.g. nationality rules/right to work); and provide appropriate documentation to verify ID, nationality, employment and/or academic history, criminal record (unspent convictions only).

From Bristol #citizenspace to NYC #civictech, stopping at Nairobi #SiliconSavannah

Hello I’m Alex, or Pitkin, and I’m Delib’s latest travelling director (although more permanently than Chris :] ).  I’ve recently moved to the wonder that is New York City, and if anyone is interested in discussing any of the above hashtags, or digital democracy and digital dockets, and you’re in NYC we should do bagels and coffees!

After signing off on my last few blog posts back in 2012 I’ve been busy roaming the ‘Silicon Savannah’ that is Nairobi, the heart of East Africa’s tech and community engagement scene.

Back in 2012 I was focussing on some exciting projects like the famous DECC My2050 educational consultation game, and the huge Thames Tideway Tunnel consultation on site selection in London. While the tech and thinking has arguably moved on, interestingly both projects are still important today!

“Having your say” and “Exploring participatory branching logic”, safari style

My main focus in my time in Kenya was in continuing the great citizen engagement work that runs on the FrontlineSMS platform after working initially on Kenya’s Daily Nation election monitoring platform that provided real time election dashboards on the 2013 presidential election.  Lots of learning about how people and tech work together around the world to improve communication, democracy, health, sustainability, education and everything outside and in between…

Before my journey to Kenya and the US I was working amongst almost everything Delib since 2006, coordinating product development on all of 3 of our pioneering platforms for the UK government.  A few notable projects for the US government including the award-winning Department of Homeland Security’s Homeland Security Dialogue in 2009/2010.  I’m keen to compare notes here in the US and share experiences on 2017’s big initiatives.

I now find myself living in Brooklyn, and working at the heart of #civictech in the Civic Hall NYC community.  Always trying to help to improve and learn how governments and organisations can improve how they engage and connect with their citizens and customers.

@pitkin
linkedin.com/alexpitkin

8 lessons from our first Republic of Ireland, Northern Ireland and Isle of Man Citizen Space user group

After kicking off our 2017 user groups in Scotland last month, next up was our first Republic of Ireland, Northern Ireland and Isle of Man Citizen Space user group. The event was kindly co-hosted with Belfast City Council, who, alongside the Government of Northern Ireland  presented their experiences of using Citizen Space on the day. The user groups are a regular opportunity for customers to catch up, see how others in similar roles are using their platforms to manage their online consultation and engagement activity, and hopefully pick up some interesting tips and insights.

So, for the benefit of those who weren’t at the event, we’ve a quick round-up of eight things we wish you could’ve been there to hear. Without further ado:

1. The need to consult online is stronger than ever

During the morning session, Patricia Flynn from Belfast City Council spoke about the journey which led them to adopt Citizen Space, as well as lessons learnt since adoption. One of the key messages which came up in both Patricia’s talk and throughout the day was the need to be ‘consistent and sophisticated in approach’ towards online consultation. Using Citizen Space has helped Belfast City Council to highlight the importance of keeping the public’s trust through running effective consultations for example. Emma Penney from Gov NI also echoed this in her afternoon talk:

““It feels like the public are expecting to be consulted more with the advent of social media etc”
Emma Penney, Digital Transformation Consultant, Department of Finance and Personnel, Government of Northern Ireland

2. Software is only part of the picture

Adopting Citizen Space often helps customers to evaluate their associated consultation processes. For some customers it provides an opportunity to start afresh, for others it’s a chance to build upon lessons learnt previously.

“At the end of the day the software is only part of the puzzle. We need to make sure managers understand that a consultation should meet certain standards”
Patricia Flynn, Strategic Planning & Policy Officer, Belfast City Council

3. Make time to close the feedback loop

A consistent theme and challenge throughout the day was the need to report back on both consultation results and the final outcomes (i.e what has actually changed as a result of the consultation). Emma Penney from Gov NI suggested that perhaps it’s useful to have a team or individual responsible for prompting reporting back. She’s found that this can help remind colleagues to report back who may have simply forgotten to add a report back onto Citizen Space, or ensure feedback is public for example.

4. Citizen Space can form a central piece of your consultation tool box

A question we often get asked is about supporting a variety of needs of different respondents. For example, if broadband is patchy in an area, or respondents would prefer to have a variety of response mechanisms, how can this be supported by Citizen Space? Luckily Citizen Space includes features like the ability to add offline responses, which means that any respondents who would prefer to complete a paper copy can still use this method but have their response centralised alongside online responses.

“Citizen Space is one tool but it helps you grip and hold everything that happened around that consultation in one place”
Patricia Flynn, Strategic Planning & Policy Officer, Belfast City Council

5. Consider the ‘total’ consultation cost

It can be useful to critically review how much a particular consultation or project has cost an organisation. Often it’s easy to quantify the cost of events or software, which might have fixed costs associated with them. However, it’s often difficult to accurately report on the number of officers involved in a consultation and how much of their time was dedicated to the project.

6. Online tools like Citizen Space can help to reach a larger demographic

Using demographic information in consultations and surveys alongside data from services like Google Analytics can help to critically evaluate the ‘reach’ consultations are getting. A couple of the attendees remarked how they felt that using Citizen Space compared to previous methods had helped to improve the demographic spread of respondents.

“We’ve found that Citizen Space has helped to access a much bigger demographic than what we had seen before”
Patricia Flynn Strategic Planning & Policy Officer, Belfast City Council


7. It’s OK to switch back and forth between a centralised and de-centralised model of use for Citizen Space

We often talk to customers about the benefits of either a centralised or de-centralised approach to using Citizen Space. There often isn’t a ‘one size fits all’ approach and Emma Penney from Gov NI spoke about their experiences of first using a centralised then de-centralised approach, before choosing to re-centralise their departments and use of Citizen Space. Being flexible and agile in your approach and associated processes can help ensure that this is easy to do.

8. Consider the media that is most relevant to each type of respondent

Citizen Space includes the ability to use rich media such as images and videos in a flexible way. Sometimes consultation documents are written, copied and pasted into Citizen Space and published in haste as text. Gov NI are pushing the boundaries by getting colleagues to think about what media might be most useful for respondents – do they prefer visuals and videos over text for example? Emma Penney from Gov NI also spoke about her vision for a digital content creation team in the future which would help with using appropriate media for the audience and context. Such a team could be used to help support such exercises in the future.

As ever, big thanks to everyone who attended and for the customers who agreed to speak at the event. We hope you enjoyed the user group as much as we did – and if you didn’t have time to attend, don’t fret! We’ll be holding more user groups in 2017. (In 2016, we ran no fewer than five user groups around the world: kicking off in Scotland before heading to Australia and back to London.)