A bit late in announcing this but Delib is very happy to share the fact that we won a Social Buzz Award for ‘Best Socially Responsible Initiative’ for our work on the My2050 project for the Department of Energy and Climate Change (DECC). The project is an online simulation which challenges users to reduce carbon emissions to 20% of 1990s levels by 2050.
The Social Buzz Awards recognise the most innovative social media projects in the UK and is organised by The Drum. The project was nominated back in September and the award ceremony took place at Wembley Stadium in London on December 1st 2011.
Yes, the My2050 app is still live, going strong and providing DECC with useful opinions the UK’s possible 2050 pathways.
Last month, the app was used in a very interesting manner where the DECC Youth Panel were involved in building a group consensus on the pathways. The event took place at the Bath Youth Climate Summit which is organised by the Green Vision Movement. Tom Youngman explains how he ran the process:
We did a nice interactive thing with the My2050 game. We got a group of 40 to raise their hands to different levels corresponding to levels 1 – 4 on the calculator, and as a group (with my explanation of the levels and need to balance supply and demand) managed to reach the 20% target! They all thought about the lifestyle changes they’d have to make to live in their world. Went really well, thought you might be interested.
It was a really good activity and all teachers I’ve spoken to you about it really love it as an education tool.
My2050 challenges you to get UK CO₂ emissions below 20% by 2050 by setting how much effort is applied to areas both in the Supply and Demand sectors. The percentage is compared to 1990 levels of CO₂ emissions.
This is a project that I am excited about both personally and professionally. It’s a really interesting problem and one that everyone seems to have a different angle on. It has been 12 months in the making and involved a lot of great work from the team here at Delib and especially the 2050 strategy team at DECC.
Let’s hope it makes a great debate and once you’ve submitted your pathway be sure to check back here to see how it’s getting on.